XTRA XSTAR 2024/2025

XTRA XSTAR (Season 1 & Season 2) is a digital livestream singing competition organised by XTRA, created to discover and showcase emerging vocal talent across Malaysia.

Conducted fully online, the programme features structured audition rounds, live performance segments, real-time judging, and interactive audience engagement through digital platforms. It integrates editorial coverage, social media promotion, content publishing, and live broadcast coordination—positioning it as both an entertainment property and a cross-platform digital media initiative.

Season 1 was held in October 2024, marking the launch of the competition, followed by Season 2 in October 2025, which expanded its digital reach and audience engagement. Together, both seasons reinforce XTRA’s commitment to interactive entertainment and talent development within Malaysia’s evolving online media landscape.

Talent Management & Production Team — XTRA XSTAR (Season 1 & 2)

• Led contestant coordination as Talent Manager, acting as the central liaison between participants and the production unit to ensure seamless communication and programme flow

• Managed RO (Registration/Runner Operations) processes including talent onboarding, documentation verification, scheduling, and real-time coordination during live sessions

• Supported live broadcast execution as Assistant Floor Manager, overseeing stage cues, contestant readiness, and timing precision during livestream productions

• Spearheaded digital talent scouting initiatives across social media platforms, identifying and shortlisting high-potential vocal talents nationwide

• Developed and published curated editorial articles and competition coverage, strengthening digital visibility, audience engagement, and brand positioning for XTRA XSTAR